Users will soon have a new feature that allows them to cut down on the volume of AI-created media appearing in their streams. This move comes as the platform disclosed that it currently hosts more than 1 thousand million content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a full-scale rollout. This advancement comes amid a surge in AI-generated material, driven by new video-generation tools.
AI Content on Other Platforms
Recent reports that approximately a tenth of the fastest-growing content creators on a popular video site only show AI-generated videos. A large amount of this content is classified as mass-produced AI material, a term for substandard, factory-style content that is often nonsensical or dreamlike.
Our research shows that numerous viewers appreciate content made with AI tools, from computer-generated images to educational videos, and we intend to provide users the ability to increase or decrease of that, according to their own likes,” stated a company executive.
Scale of AI Content
TikTok disclosed that there are presently over a billion videos on its service tagged as AI-generated. In total, in excess of 100 m pieces of content are uploaded to the app each day, making AI content a relatively small portion of its total content library.
User Control Features
Viewers will be in a position to decrease or raise the volume of AI-generated videos they view by opening the “manage topic” feature in the platform and selecting the AI content topic. Additional categories that currently be adjusted under the tool cover current affairs, clothing, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s guidelines oblige creators to tag “realistic” artificially created content, and it prohibits malicious AI impersonations of public figures or emergencies. Any believable AI video that is unmarked can be taken down under its community policies.
Additionally, the service will henceforth add an “AI-made” label to content produced via its built-in AI features, or detected by an industry-wide initiative for recognizing AI-generated material. This action is intended to stop users from trying to bypass the labeling process.
AI Literacy Programs
The company is also launching a $2m educational fund for professionals and organizations to develop educational content about ethical AI use. This initiative will support non-profit groups focused on educating coding and technology.
Content Safety Approach
The platform has defended its content review process, during discussion over intentions to make redundant a large number of review team members in the United Kingdom. TikTok is planning to reduce 439 jobs in its content moderation division in its British office, with worker representatives and online safety experts voicing alarm that people are being substituted by machine-led review.
A senior executive explained that human moderation would remain essential, but artificial intelligence can protect employees by removing the most graphic content prior to it is viewed by staff. The company stated a notable drop in disturbing and violent content seen by safety staff over the last 12 months due to reliance on its automated systems.
It is vital to integrate humans and technology to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we further consider it’s very important to reduce exposure to unsafe media as quickly as possible, which is why a lot of the machine support is making a difference process content quickly.”
